The influence of vine growing and wine production on the development of rural tourism in Serbia

Simonović, Zoran and Miletić, Vuk (2025) The influence of vine growing and wine production on the development of rural tourism in Serbia. In: V International Scientific Conference "Sustainable agriculture and rural development". Institute of Agricultural Economics, Belgrade, pp. 867-875. ISBN 978-86-6269-141-5

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Abstract

In this paper, we want out the influence that viticulture and the production of wines can have on developing rural tourism in Serbia. The value of grapes is seen when there is not enough of them and when there is a shortage of them, which in practice leads to an increase in prices. The value of grapes comes to the fore even more when it is related to wine production because viticulture and wine production are the face and the reverse of the same production-processing policy. Apart from providing grapes for wine production, it is also a key element that can contribute to rural development. Rural policy is for Serbia due to depopulation trends and the rapid evacuation of the population from rural areas. In this sense, the development of tourism in Serbia should be headed towards finding mechanisms to prevent the deterioration of villages and rural areas in the concept of tourism development (strengthening of infrastructure, increasing the attractiveness of the rural regions, enrichment of tourist content, diversification of the rural economy). The standardization implemented within the rural tourism sector and under wine tourism should lead to better integration of agriculture and tourism in planning documents. In that process, greater participation of the owners of rural households and wineries is necessary. Finally, it is vital to raise the education and awareness of the local population about the possibilities of rural and wine tourism (education continuously, not sporadically).

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