Evaluation of sustainable agricultural tourism criteria

Nedeljković, Miroslav and Vujičić, Slađana (2025) Evaluation of sustainable agricultural tourism criteria. In: 12. JEEP Internacional Scientific Agribusiness Conference, MAK 2025, „Climate change and ecological sustainability in agriculture and food production in Serbia, the region and Southeast Europe“. Association science and business center, ''WORLD'' ; Institute for Plant Protection and Environment, Kraljevo ; Beograd, pp. 250-256. ISBN 978-86-80510-14-9

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Abstract

In this paper, a group of selected factors of importance for the sustainable development of agritourism in Serbia was assessed using the fuzzy logic of expert decision-making, i.e. the objective multi-criteria decisionmaking method SiWeC (Simple Weight Calculation). The aim of the research was to determine the significance of the criteria that influence the potential further development of this branch of tourism in our country. The results show the successful application of the selected method, where the criterion “Active participation in tourism activities” together with the criterion “Environmental quality” received the highest rating from the experts. Given the results obtained, it is necessary to improve the criteria that were rated the worst in the future, i.e. work on greater cooperation with the local community through expanded and improved marketing activities of hosts, i.e. service providers. The method used for assessing the criteria thus gains greater transparency in research in this area, and as such needs to be further developed.

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