Agriculture and tourism in the function development of entrepreneurship in the Republic of Serbia: opportunities and limitations

Radović, Gordana and Subić, Jonel and Pejanović, Vladimir (2025) Agriculture and tourism in the function development of entrepreneurship in the Republic of Serbia: opportunities and limitations. In: 14th International scientific conference Employment, education and entrepreneurship, October 24, 2025 Belgrade. Faculty of business economics and entrepreneurship, Belgrade, pp. 235-242. ISBN 978-86-6069-248-3

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Abstract

Between agriculture and tourism there are numerous, continuous and complementary connections. The economic importance of this connection is manifested in the fact that tourism, more precisely rural tourism, is a large consumer of agricultural products, which affects the stable development of agriculture. Both agriculture and tourism have great potential for the development of entrepreneurship, and thus could be a generator of economic development in rural areas, which make up 79.5% of the total territory of the Republic of Serbia. Economic development could also stop the depopulation of rural areas, which has become more pronounced in recent years. In addition to the above, tourism is insufficiently represented in the Republic of Serbia within other profitable activities related to agriculture. According to the results of the Census of Agriculture in 2023, only 880 agricultural holdings engaged in tourism, which is only 0.2% of the total number of agricultural holdings. Observed in relation to the results of the Census of Agriculture from 2012, the number of agricultural holdings engaged in tourism increased by 71%. Their participation in the total number of agricultural holdings has also increased, but this is not the result of the development of tourism, but a decrease in the total number of agricultural holdings. The aim of the paper is to analyze the possibilities and limitations for the development of agritourism, as a special form of agrarian entrepreneurship in the Republic of Serbia.

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