Cultural and ethno manifestations in the function of the development of rural tourism in the region of Western Serbia

Zečević Stanojević, Olgica and Zečević, Leposava and Nedeljković, Dragan (2026) Cultural and ethno manifestations in the function of the development of rural tourism in the region of Western Serbia. In: VI International Scientific Conference "Sustainable agriculture and rural development". Institute of Agricultural Economics, Belgrade, pp. 633-644. ISBN 978-86-6269-150-7

Text Zečević Stanojević, Zečević, Nedeljković - IEP Zbornik (2026).pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (230kB)

Abstract

The aim of this paper is to present the role of cultural and ethno manifestations in the development of rural tourism in Western Serbia, with an analysis of their effects, challenges, and opportunities for improvement. Through the analysis of quantitative and qualitative aspects of the role of cultural and ethno manifestations in Western Serbia, the paper explores their economic effects and impact on the local economy, with the goal of proposing practical managerial and marketing measures for enhancing the sustainable development of ethno manifestations in rural areas. The research results indicate that ethno manifestations are an important instrument in the protection and preservation of culture and, in practice, have a strong impact on the effective promotion, affirmation, and enrichment of the tourism product of Western Serbia, as well as on stimulating increased employment and competitiveness. The findings also emphasize the necessity of investing in infrastructure, professional management, and the improvement of marketing activities, promotion, and branding of ethno manifestations in Western Serbia. In this way, a stable foundation would be created for the long-term development of rural tourism in the region, while preserving cultural identity and improving the economy and quality of life of the local population.

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