Global Marketing Environment and Tourism

Mihailović, Branko and Brzaković, Tomislav (2017) Global Marketing Environment and Tourism. In: 2rd International thematic monograph-Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era. Association of Economists and Managers of the Balkans ; Faculty of Tourism and Hospitality, Belgrade ; Ohrid, pp. 521-536. ISBN 978-86-80194-10-3

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Abstract

In this paper we have researched global marketing environment and trends in tourism sector. Development of tourist markets is closely linked to future improvement of globalization process. Therefore, explanation of one phenomenon is followed by the explanation of the other. National economies are more and more dependent on global economy and this is major characteristic of the globalization. Countries of the world are linked with each other in wide network of economic, social and political connections. In these conditions, international tourism has a special importance because of multiplicative effects of foreign tourists’ spending.

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