The Influences of the Marketing Methods on the International Trade with Agro-Products

Mihailović, Branko (2019) The Influences of the Marketing Methods on the International Trade with Agro-Products. In: Sustainable Agriculture and Rural Development in Terms of the Republic of Serbia Strategic Goals Realization within the Danube Region : sustainability and multifunctionality. Institute of Agricultural Economics, Belgrade, pp. 106-123. ISBN 978-86-6269-067-8

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Abstract

This paper examines the international marketing program for agricultural and food products from Serbia, in order to encourage the development of rural areas. The desk research was used in realization of the research task. At the same time, quantitative methods were used, especially time series analysis. The diagnosis of the condition in this area indicates that successful participation in the international market is restricted by insufficient assortment of agri-food products compared to the current market offer in the developed world, while the research for the better utilization of existing capacities by introducing new production lines and products is neglected. One of the main limiting factors is the quality variation of market products either due to the lack of standards or the non-compliance with the existing standards. At the same time, the agricultural sector should stimulate the development of more propulsive and competitive agriculture, which is made up of commercial and family farms, engaged exclusively in agriculture and / or engaged in agriculture in terms of additional revenue sources. The results of the research show that it is necessary to involve small-scale producers into modern market chains because they are insufficiently competitive, they trade in the informal channels, and cost of their standards implementation is high.

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