The significance of healthy-safe food in development of the rural tourism of Serbia

Cvijanović, Drago and Mihailović, Branko and Cvijanović, Gorica (2016) The significance of healthy-safe food in development of the rural tourism of Serbia. In: „Policy and Economics for Sustainable Agricultural and Rural Development“ AAEM 10th International Conference, 12-14 May 2016, Ohrid, Republic of Macedonia. Association of agricultural economics of Republic of Macedonia, Ohrid, Republic of Macedonia, pp. 42-53. ISBN 978-9989-2358-7-0

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Abstract

Rural tourism, by its definition, is based on two activities, the tourism and the agriculture, which form together the specific tourist supply. This supply can be organized within an agricultural holding or in the rural area. All of the activities organized in the specific rural area, which attract tourists, should be specific with basic characteristics; quiet, noiseless area, preserved nature, direct communication with natives, the possibility of being informed about field works and domestic food. Serbia has such rural areas, with primeval purity, where none of preservatives has ever been applied in food production. Rapid industrialization, inhuman life in urban areas and excessive and/or unprofessional use of plant protection agents in the primary agricultural protection show increasing interest of population, especially of higher classes, to search for healthy-safe food in the rural areas, and they often require to participate in food preparation. Exactly the healthy-safe food is often an important factor of tourists' orientation to the specific rural tourist destination. The subject of this paper is how and in what way it affects a number of tourists in the specific rural areas. The research methodology, applied in this paper, is the combination of qualitative and quantitative research. As a research instrument was used a structured questionnaire, which had enclosed a list of mostly open type enquiries. In-depth interviews were organized in several municipalities of Central Serbia with the natives who were engaged in healthy-safe food production and rural tourism. The expected result is the development and increase of self-sustainable production of healthysafe food, as an important argument for attracting tourists in the Serbian rural areas, and who want to consume and/or to take part in the production of healthy-safe food.

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