The Sports Offer - The Core Part of the Sport Organization's Marketing Program

Gašović, Milan and Vukajlović, Đurđica and Ćurčić, Nikola and Živković, Miroslav (2018) The Sports Offer - The Core Part of the Sport Organization's Marketing Program. Facta Universitatis. Series, Physical Education and Sport, 16 (1). pp. 167-179. ISSN 1451-740X

Text Gašović, Vukajlović, Ćurčić, Živković.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (305kB)

Abstract

The sports offer (product), as a central part of the sports organizations, i.e. clubs or athletes - individuals, as a marketing program, can be considered through five of its levels, depending on the hierarchy of value for interested parties (visitors, media, advertisers, sponsors, sports agents, and the like.). These five levels are: sport experience, sport events, sports scores, the image of sports organizations and sport individuals (sportsman) and sports brand. The sports offer must be of high quality in order to attract interested parties, and increasing the popularity of the sports offer is done through numerous marketing activities.

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