Competitiveness of apple processing

Jeločnik, Marko and Subić, Jonel and Kovačević, Vlado (2019) Competitiveness of apple processing. Ekonomika: međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja, 65 (4). pp. 41-51. ISSN 0350-137X

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Abstract

Fruit production has important role in development of the Serbian agriculture. Within the structure of grown fruits, apple takes remarkable share. As a fruit species suitable for processing and longer storage, apple is traditionally use in households as fresh or processed. One of the alternatives for apple processing that could be a good solution for small family agricultural holdings represents the production of apple chips. Implementation of mentioned processing is suitable as from the aspect of size of needed investments and relatively simple technological requirements, as well as towards the quit a short period of return on invested assets, or possibility to engage installed equipment and farm members out of apple processing campaign. On the other hand, apple processing would certainly ensure the creation of added value and continuity of the farm income, what would primarily have a positive effect on farm sustainability. The main goal of paper is to consider the power of contribution margin obtained in apple chips production at farm level. Research involves one production cycle (three-month campaign), where presented data and results are referring to 2018. According to gained results, derives a conclusion that processing of apples into the apple chips could be a good alternative for small farms concerning the creation of its additional income.

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