Smart (tourist) Concept in Rural and Viticultural Area. Study Case: Negotin Winegrowing Region

Jovanović, Radmila and Vuković, Predrag and Vasile, Jean Andrei (2023) Smart (tourist) Concept in Rural and Viticultural Area. Study Case: Negotin Winegrowing Region. In: III international scientific conference "Sustainable agriculture and rural development". Institute of Agricultural Economics, Belgrade, pp. 441-449. ISBN 978-86-6269-123-1

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Abstract

The wine growing region of Negotin, as well as the rest of Serbia’s wine growing areaѕ, is mostly linked to rural areas. Also, in developed countries, wine tourism stands out as a product of rural tourism. Although most wineries are still in the initial phase of using innovative and smart technologies, most wineries in Serbia invest great efforts and increase the attractiveness of wine tourism through the provision of smart tourist services. In the article, an assessment of the area and settlements of the wine growing region of Nekgotin was carried out, where there would be the greatest potential for development into smart destinations: smart villages and smart winegrowing destinations. In the analysis and evaluation, the concept of smart tourist destinations was defined as 6A (attractions, accessibility, contents, available packages, activities, auxiliary services) with the use of Geographic Information System (GIS) and Analytical Hierarchy Process (AHP). The results show that the wine growing region of Negotin has potential for the development of wine growing districts as smart tourist destinations - the city of Kladovo. The other areas of this wine growing region present an extremely poor zone of potential with a total frequency of 84.01%. By investing, educating and investing additional efforts of the local community and the state, the other areas of the Negotinska Krajina wine-growing region would have great opportunities for development, especially due to the long history and tradition of the development of wine and viticulture in this area.

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