State and Conditions for Sustainable Tourism Development of the Municipality Vrbas

Vuković, Predrag and Grujić, Biljana (2015) State and Conditions for Sustainable Tourism Development of the Municipality Vrbas. In: International Scientific Conference Sustainable Agriculture and Rural Development in Terms of the Republic of Serbia Strategic Goals Realization within the Danube Region: Regional specificities. Institute of Agricultural Economics, Belgrade, pp. 640-655. ISBN 978-86-6269-046-3

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Abstract

Municipality of Vrbas thanks to its high-quality tourism resources has favorable conditions for its development. Located on the „Great Bačka Canal" with the river Jegrička, with respectable hunting resources, tradition bound for event tourism, respective resources for the development of „wellness" and „spa" tourism, developed agriculture, Vrbas has the ideal conditions for investing in tourism and expected results from investments. An important determinant of tourism is that it provides just as much into it invests. Integrated marketing approach, with consistent respect all the rules, principles and the sustainable development approach, is essential guidelines which will, (if consistently complied with), undoubtedly give the effects. The aim of this article is to show directions and possibilities for further sustainable tourism development of the Vrbas municipality, bearing in mind its very favorable natural and social resources for tourism development.

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