Agricultural production and tourism - a chance for development of rural areas of Montenegro

Smolović, Sanja and Kuzman, Boris (2020) Agricultural production and tourism - a chance for development of rural areas of Montenegro. In: The Fifth International Scientific Conference Tourism in function of development of the Republic of Serbia, Vrnjačka Banja, September 3-5th, 2020. University of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjačka Banja, pp. 299-316. ISBN 978-86-89949-48-3

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Abstract

Montenegro has good potentials for the development of rural tourism and agriculture, these are strategic industries for Montenegro. The aim of the paper is to show how agriculture and tourism can be linked, i.e. to find out what agriculture offers for tourism in terms of increasing tourism potential increase for rural tourism development. SWOT analysis was used for the purposes of this paper. SWOT analysis has contributed to the application/non-application of factors that affect the valorization or hindering the development of a tourist recreational destination and the competitive advantages of this territory.

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