Strategic Significance of Wholesale Markets in Agricultural Products Sale

Kuzman, Boris and Prdić, Nedeljko (2018) Strategic Significance of Wholesale Markets in Agricultural Products Sale. In: Sustainable Agriculture and Rural Development in Terms of the Republic of Serbia Strategic Goals Realization within the Danube Region: support programs for the improvement of agricultural and rural development. Institute of Agricultural Economics, Belgrade, pp. 87-104. ISBN 978-86-6269-061-6

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Abstract

Sustainable agriculture is a strategic approach and development program of agrarian economyleading to the increasedagricultural products trade. Regional and world market development more commonly bring the change of current economic strategy for agriculture development and increase the companies’ competitiveness. The paper’s aim is to point to the elements of competitiveness advantages of wholesale markets which can reflect on the increase in agricultural products trade, and to highlight the need for constructing these facilities in Serbia. The main hypothesis is based on knowing the wholesale markets’ place, role and significance for domestic agriculture development with the purpose to increase agricultural products’ sale. Modern economy conditions, changeable market conditions and competition point to the economic efficacy of wholesale markets as distribution channelsfor agricultural products.This paper points out the basic directions of sustainable agriculture development as a recommendation for improving agricultural products’ sale through wholesale markets.

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