Jovanović, Radmila and Almedia Garcia, Fernando and Cortes-Macias, Rafael (2023) Assessment of the Potential of Viticultural Areas in Serbia as Smart Tourist Destinations. In: Young Geographers: Showcasing Research Contributions in Geography. Springer, pp. 231-251. ISBN 978-3-031-35722-0
Full text not available from this repository.Abstract
The wine-growing regions of Serbia are mostly related to rural areas, where, especially in developed countries, wine tourism has been highlighted as a product of rural tourism. Most wineries in Serbia are also trying to be innovative by placing new technologies and attractiveness in wine tourism and providing smart tourist services. The aim of this study is to assess and identify the viticultural areas that would have the greatest potential for development into smart wine destinations. By mutual comparative analysis and assessment, the concept of smart tourism destinations is defined as 6A (attractions, accessibility, amenities, available packages, activities and ancillary services) using geographic information system (GIS) and analytic hierarchy process (AHP). The analysis shows that the offer of wine tourism is considered as complementary element of tourism offer. The results highlight that Serbia has the potential for the development of wine-growing districts as a smart tourist destination: most of these areas are located in the poor potentiality zone with a share of 46.88%. Wine-growing district areas with very good potentiality make up only 1.10% and need to be further improved.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | wine regions, smart tourist destination, potential analysis, analytic hierarchy process, geographic information system, Serbia |
| Depositing User: | Unnamed user with email srdjan.jurlina@ien.bg.ac.rs |
| Date Deposited: | 03 Nov 2023 12:27 |
| Last Modified: | 24 Nov 2023 20:05 |
| URI: | http://repository.iep.bg.ac.rs/id/eprint/684 |
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