Socially Responsible Business as in Indicator of Liaility of a Business

Rajnović, Ljiljana and Cico, Snežana (2022) Socially Responsible Business as in Indicator of Liaility of a Business. In: 9th International Scientific Conference Agribusiness MAK 2022 ,,European Road - Perspectives and Potentials”. ssociation science and business center WORLD; Center for Research, Science, Education and Mediation CINEP; Sanitary Medical School of Applied Sciences, Kraljevo ; Belgrade, pp. 261-272. ISBN 978-86-80510-10-1

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Abstract

In this paper, the authors present corporate social responsibility as a generally accepted criterion for assessing the success of business entities and meeting the interests of all others, including the interests of the state in sociological terms. Corporate social responsibility has emerged as a voluntary application of ethical principles in business practice, which has a direct positive impact on working conditions, the local community and the environment. In that way, a reliable and responsible company is formed, which at the same time fulfills the economic goal of business, making a profit. By spreading the practice of corporate social responsibility, it is increasingly believed that respecting the standards of business ethics, in the long run, brings the company more profit, so that respecting moral standards in business is becoming more universal. The authors investigated the application of the rules of corporate social responsibility to small businesses in the territory of Vojvodina, which are engaged in organic plant production, and found that with respect to moral principles and transparent business, they achieve good results. Based on the analysis of the research, the authors concluded that corporate social responsibility as primarily a moral requirement that society sets for them, as a correlate with the two requirements they already face: economic, profit and legal, becomes a significant indicator of responsible business.

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