Cultural Diversity of Central and South-East Europe Through Cultural Dimension of Interpersonal Relationship in Management and Business

Zečević Stanojević, Olgica (2012) Cultural Diversity of Central and South-East Europe Through Cultural Dimension of Interpersonal Relationship in Management and Business. In: International scientific conference: Management Development in Central and South-East Europe. European University ; European Academy of Science, Belgrade ; Vienna, pp. 125-141.

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Abstract

In relations with Serbia and Central and South-East Eauropean countries, the European Union has placed a special accent on the strenghtening of intercultural dialogue and promotion of cultural diversity aiming at peace, cooperation and progress of this region. In this respect, Serbia, as a country with a rich cultural heritage and tradition, has a special role and responsibility in promoting and preservation of Serbian, as well as cultural diversity of the whole South-East European region. These efforts are necessary not only in order to preserve cultural and historic identity, but also beacuse of economic prosperity and successful business cooperation in the whole region. Cultural values are deeply rooted in our conscience and we are not aware of them most of the time and consider them generally accepted, untill we meet different cultural value systems in intercultural encounters. Therefore, today, it is necessary to be aware of and be familiar with the existance of value systems of different cultures as a necessary precondition for a successful business cooperation. The awareness of cultural values arises mostly from interpersonal relations. In this paper, we paid special attention to the research of that very cultural dimension and its influence on management and business in the region of Central and South-East Europe.

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