The Role of Intercultural Competences in Central and South-East Europe Business Environment Development

Zečević Stanojević, Olgica (2019) The Role of Intercultural Competences in Central and South-East Europe Business Environment Development. In: International scientific conference: European Management, Business and Marketing Development with Special Emphasis on Central and South-east Europe. European Academy of Science; European University, Vienna ; Belgrade, pp. 36-41. ISBN 978-86-7582-075-8

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Abstract

Knowing and having awareness of how culture affects the values found in the workplace is of considerable importance for an international and European business and business environment which operates in different countries. Business process and practices may vary depending on cultural values which also determine attitude towards business. The relation between culture and the values in the workplace has been accentuated in the studies by anthropologists, psychologists, linguists, sociologists, managerial and marketing experts. Their research and results are interesting for explaining intercultural competences as a multidisciplinary field. Intercultural communication requires language knowledge as well as understanding of the shared rules of communicative behaviour and business environment. Language knowledge and communicative behaviour help overcome verbal and non-verbal acts accepted in each culture. Intercultural competences examined in this paper could be compared to mosaic made of different pieces, but altogether they make up a particular masterpiece, specifically connected with the development of business environment, related to Central and South-east Europe.

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