Papić Blagojević, Nataša and Kuzman, Boris (2025) The Importance of Digital Knowledge for a Successful Entrepreneurial Venture. In: Tech-Economic Dynamics and Regional Growth Strategies. IGI Global, Hershey USA, pp. 331-360. ISBN 979-8-3373-2898-0
Full text not available from this repository.Abstract
The success of a business in today’s world depends on acquiring and developing the necessary digital knowledge and skills. More than ever, entrepreneurship relies on advancements in digital technologies, particularly in areas such as digital marketing, the effective use of communication and collaboration tools, financial management applications, and access to online platforms that offer various courses to enhance entrepreneurial skills. According to official data (Eurostat, Micro & small businesses, 2024), the European Union had 32.3 million enterprises in 2022, employing 160.1 million people. Of these, micro and small enterprises accounted for 77.5 million employees, representing almost half of the total workforce in enterprises. Considering the importance of digitalization in modern business, this paper analyzes the Digital Intensity Index (DII), which measures the use of 12 different digital technologies by companies, with a particular focus on small and medium-sized enterprises.
| Item Type: | Book Section |
|---|---|
| Depositing User: | Unnamed user with email srdjan.jurlina@ien.bg.ac.rs |
| Date Deposited: | 21 Nov 2025 13:35 |
| Last Modified: | 21 Nov 2025 13:35 |
| URI: | http://repository.iep.bg.ac.rs/id/eprint/1169 |
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