Are Farmers Ready for Changes that Internet and Social Media Bring?

Ćirić, Maja and Kuzman, Boris (2017) Are Farmers Ready for Changes that Internet and Social Media Bring? In: Proceedings from International scientific conference Innovation, ICT and education for the next generation. Faculty of Economics and Engineering Management, Novi Sad, pp. 81-97. ISBN 978-86-87619-84-5

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Abstract

There are more and more scientific researches and practical experiences which prove the fact that the agricultural sector is changing due to the advancing information technologies and the internet. Innovations such as mobile telephones, social media, agricultural drones, Internet of Things (IoT), big data, and cloud computing presented new challenges andopportunities for agribusinesses.The role of the Internet and social media becomes more and more important, especially in the diffusion of knowledge and innovation within the agricultural sector. Having in mind these trends in agriculture, we wanted to find out whether and to what extent farmers in Serbia use Internet and social media. The preparation of this paper involved using the survey method on a sample of 167 respondents on the territory of Serbia. The results that we obtained helped us check whether farmers in Serbia have made the first step in the improvement of their agribusinesses. Naimely, we discovered the extent to which they use Internet and social media and whether they are ready and sufficiently prepared for the changes they bring.

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