Simonović, Zoran and Ćurčić, Nikola (2020) Problems of Marketing Rural Tourism in Serbia. In: Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies. IGI Global, Hershey, USA, pp. 296-313. ISBN 978-15-2259-837-4
Full text not available from this repository. (Request a copy)Abstract
Rural tourism can have some benefits from the use of marketing theory. Marketing is increasingly used on the one hand to help in the planning and promotion of traditional tourist centers, and on the other hand lacks expertise in its application in rural areas. Certain municipal tourist organizations tried to eliminate this situation in their areas, but in all likelihood there is insufficient evidence that they have produced anything more than poor marketing proposals. Authors want to emphasize that individuals in some areas have done a lot in developing the application of marketing in rural tourism. On the basis of all this, authors can point out that in this area much more can be done.
| Item Type: | Book Section |
|---|---|
| Depositing User: | Unnamed user with email srdjan.jurlina@ien.bg.ac.rs |
| Date Deposited: | 21 Mar 2021 20:03 |
| Last Modified: | 08 Dec 2023 10:56 |
| URI: | http://repository.iep.bg.ac.rs/id/eprint/426 |
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