Building Market Recognition of the Danube Region in Serbia through Agro Cluster Development

Paraušić, Vesna and Mihailović, Branko (2013) Building Market Recognition of the Danube Region in Serbia through Agro Cluster Development. In: International Scientific Conference Sustainable Agriculture and Rural Development in Terms of the Republic of Serbia Strategic Goals Realization within the Danube Region: Achieving Regional Competitiveness. Institute of Agricultural Economics, Belgrade, pp. 1546-1563. ISBN 978-86-6269-026-5

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Abstract

This paper deals with resource and operational capacities of the existing agro clusters in the Danube region in Serbia and the potentials for their development. The objective of this paper is to understand the level of development of agro clusters in the Danube region and to propose actions and measures to strengthen their capacities, so they could contribute to the competitiveness and recognition of farmers and the region analyzed on the international agricultural market. In paper the method of desk research has been used along with a survey in the form of interview with representatives of registered agricultural clusters. The results show that agricultural clusters in the analyzed region are still in the initial stage of development, their operational capacities are underdeveloped and they are unrecognized on the market. In the future, along with transnational approach, support to cluster development should receive already existing clusters, as well as clusters that will develop in the geographical areas that already have market recognition in some agricultural production, where producers are concentrated and associated, and where there is uniqueness and tradition in the production, as well as high production and export performance.

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