Innovations in the Function of Competitive Advantage of Bazaars on Market

Kuzman, Boris and Prdić, Nedeljko and Puškarić, Anton (2021) Innovations in the Function of Competitive Advantage of Bazaars on Market. In: International scientific conference "Sustainable agriculture and rural development". Institute of Agricultural Economics, Belgrade, pp. 103-112. ISBN 978-86-6269-096-8

Text 1. Kuzman, Prdić, Puškarić - IEP zbornik 2021.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (309kB)

Abstract

By analyzing the importance of bazaars on domestic market we want to ascertain and acknowledge their historical, modern and future role on market of agriculture products. Innovations, as continuous adjustments to market conditions, deem necessary adoption of changes in doing business. The objective of this paper is to emphasize the importance of innovations in business and good communication with public on the bases of social marketing. Results of the research have provided a solid foundation for conclusion that the implementation of innovations may contribute to the competitive advantage for bazaars on the market. The conclusion is as well that the activities of social marketing may lead to a better communication with customers for fulfillment of the basic role of bazaars for supply of fresh agriculture products for residents, and acknowledging their importance.

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