Innovations and impact on market competitiveness based on marketing research

Prdić, Nedeljko and Kuzman, Boris (2023) Innovations and impact on market competitiveness based on marketing research. Ekonomika, 69 (2). pp. 35-50. ISSN 0350-137X

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Abstract

The aim of this paper is to define development and competitiveness strategy of marketplaces using innovations and service provision, on the bases of theoretical attitudes analysis and research results. Performed researches are based on implementation of special methods of cognition and marketing research. Research results show that marketplaces are very efficient instrument of achieving economic and communications aims. It is established that salesmen on marketplaces by conducting concrete and precise strategies of marketing communications, may achieve their aims in relations to competition and in purpose of costumers’ satisfaction. Presented researches make solid foundation for investments by market places through innovations in business, and that increase competitiveness of marketplaces. This research is considered a good start in that direction. The conclusion is that informatics achievements development and technology implementation create possibility to control volume of scales and increase compliance of marketplaces based on respect of customers’ attitudes.

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