The Influence of Japanese Business on the Development of European Business Environment

Nedeljković, Dragan (2019) The Influence of Japanese Business on the Development of European Business Environment. In: International Scientific Conference "European Management, Busines, Marketing and Tourism Development with Special Emphasis on Central and South-East Europe" : collection of papers. European Academy of Science, Belgrade, pp. 43-51. ISBN 978-86-7582-075-8

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Abstract

The European market is one of the most attractive markets for foreign investments. The presence of direct investments, as well as a large number of Japanese companies that co-exist with European companies, point to the interactions of different management philosophies on the European business scene. Respecting the differences between the Japanese and European management styles, a comparative analysis of the impact of Japanese management philosophy in the European business environment points to further prospects for business development in Europe. The large increase in direct investment by the Japanese in Europe is a specific challenge for the European business environment, at the same time a “threat” and “opportunity”- a “threat” through direct competition and the presence of Japanese companies in the European market, and an “opportunity” through job creation where Japanese production units are located. However, in considering the impact of Japanese management philosophy, the key question relates to the behaviour of Japanese companies on the European business: do they perform their operations as “insiders” trying to adopt their operations to European business practices, or they hold a position inside “European fortress” with the goal of transferring their own unique business management model.

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