Perspectives and Development of European Business

Nedeljković, Dragan (2011) Perspectives and Development of European Business. In: International scientific conference: Management Development in Central and South East Europe. European Academy of Science ; European University, Belgrade, pp. 156-170. ISBN 978-3-9503225-0-7

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Abstract

The term “European business” is recognized and accepted in order to explain the types of business and activities in Europe which have a cross-border character. The “language” of European business is most of all loyal to the open-borders operations and activities in an increasingly integrated European economic area. Different influences of the internal and external environment of the European business point to the scenario of the future changes in European business which encompasses several dimensions: changes in the socio-political context, in which business operations are conducted; the dimension of the management homogenization in Europe; the dimension of the management homogenization in the world. European business is an important factor of the European integration. By strengthening the common vision of management, a powerful integrative mechanism on the European level is created.

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