Tourist Geovisualization Data Of Social Media - Case Study: City Of Belgrade (Serbia)

Jovanović, Radmila and Bjeljac, Željko (2021) Tourist Geovisualization Data Of Social Media - Case Study: City Of Belgrade (Serbia). In: The International Scientific and Practical conference "Innovative aspects of the development of services and tourism“. Stavropol State Agrarian University, Faculty of Social and Cultural Service and Tourism, Stavropol, Rusia.

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Abstract

The data of social media are increasingly used as the source of research in a variety of domains. Big data, which is collected in a huge amount, are useful for the researchers of tourism. Geovisualization of tourist data can be used in the policy of tourism management. These data can provide insights of tourist visit of major events in real-time, thus contributing to tourism studies development. This paper seeks to understand the relationship between social media: rating on TripAdvisor and hashtags on Instagram and Twitter and creating tourism destination on the example of Belgrade City. With the comparative study, we demonstrate how social media characterizes tourist locations differently or confirm it.

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