The impact of empowerment on married women through self-employment in rural tourism

Vujko, Aleksandra and Zečević Stanojević, Olgica and Zečević, Leposava (2023) The impact of empowerment on married women through self-employment in rural tourism. In: III international scientific conference "Sustainable agriculture and rural development". Institute of Agricultural Economics, Belgrade, pp. 109-122. ISBN 978-86-6269-123-1

Text Vujko, Stanojević Zečević, Zečević - IEP (2023).pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (232kB)

Abstract

Previous research has shown that women feel empowered if they are a part of some associations. However, it has also been shown that rural women are particularly sensitive category. There are a largest number of these women, so they represent very fascinating interest group. The aim of the paper is to show how tourism directly or indirectly influences the empowerment of married rural women, and that they thus become more independent and more equal members of community. The research is conducted on a sample of 513 rural women, and the results showed that the participants in most cases are married women with children, that the main motive for starting a business is “caring for others”, that the problem they face when starting a business is “the lack of initial capital”, and that from all tourism jobs they choose making traditional products and souvenirs, as well as engaging in rural tourism (providing food and beverage services).

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