The European Union and Japan: Foreign Trade Relations and the Transfer of Japanese Business Practices in the European Business Environment

Nedeljković, Dragan and Tomić, Srđan (2023) The European Union and Japan: Foreign Trade Relations and the Transfer of Japanese Business Practices in the European Business Environment. Serbian Journal of Engineering Management, 8 (2). pp. 30-37. ISSN 2466-4693

Text Nedeljković, Tomić - Serbian Journal of Engineering Management 8(2) 2023.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (354kB)

Abstract

The European market is one of the most attractive markets for foreign investments. The presence of Japanese direct investments, as well as a large number of Japanese companies that coexist with European companies, indicates the mutual influence of different management philosophies in the European business environment. The results of the research in the paper indicate the identification of areas in which the transfer of Japanese business practices on the European market has been successfully carried out. At the same time, the analysis of company- and business-specific business practices and culturally dependent management philosophies in the work identify the key parameters of the difficult transfer of Japanese business philosophy in the European business environment, which is also the basis for further research in this area.

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